The Wonderful Company appears to be a marketing company with a singular focus on its own products.

Stewart and Lynda Resnick are the driving force behind the Wonderful Company. In 1979 they acquired Telefloral (the floral firm) and API Alarm Systems. Some years later they purchased the collectible company Franklin Mint. In 2002 they founded POM (the pomegranate drink), and two years later purchased FIJI Water (increasing the water’s sales by 300%). They ultimately made FIJI the largest imported bottled water brand in the United States. Over the years they also established Wonderful Halos (fruit) and Wonderful pistachios (amongst others).

So, you may ask, what does any of this have to do with wine?

The answer…along the way they also acquired Justin (2010) and Landmark (2011). While The Wonderful Company is concerned about getting the greatest quantity of their product into the hands of consumers, they have also (fortunately) focused on the quality of the products they own and represent. In 2015 The Wine Enthusiast named Justin its ‘Winery of the Year’. And, Landmark continues to produce ‘classic’ California Chardonnay.

And, now, they have introduced JNSQ Rosé and Sauvignon Blanc. The JNSQ, Je Ne Sais Quoi roughly translates to a ‘quality that cannot be described’, can in fact, be described…it is excellent. While the wine only identifies Grenache as one of the grapes, and the white pepper and red fruit of Grenache are prominent on the nose and through the palate, there are elements of Syrah also present. Look for a clean finish that include hints of peach and tropical fruits. The winery also suggests that the wine offers a “graceful texture and a clean finish” that will work with a wide range of foods. They are correct. They also indicate that the wine is “crafted in the style of the best French Rosés”. Again, correct.

The Wonderful Company appears to have crafted a wine starting with the desires of the consumer and working backward to the vineyard. They determined that millennials, particular millennial women, had moved to Rosé and Sauvignon Blanc. They also determined that millennials enjoyed wines that are both fresh and food friendly. And, they then created wines that met both of those requirements.

The marketing element of the project has created an eye-catchy and reusable bottle. Retailers will be unhappy with the package…it takes more space than the traditional 750 ml bottle, but the folks visiting the South Walton Beach’s Food and Festival bought every bottle available.

The JNSQ Rosé sells in the mid-high $20s and is available in virtually every market. While more expensive than many Rosés, both the bottle and wine are worth it.

The Wonderful Company is valued at $4 Billion. They know marketing…and, apparently, they know wine.